Revenue sharing between online advertisers/merchants and online publishers/salespeople, whereby compensation is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid model.

Interactive Marketing:
A network representing many web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys.

List Management:
The business of building, marketing and tracking email databases—including sales, advertising and reporting.

Lead Generation:
Targeting and promoting a niche customer, creating a viable relationship between buyer and seller. The process by which a buyer requests a product or service and the seller advertises the product or service for sales.

Performance-Based Marketing:
Performance-based marketing relies on a set of agreed-upon metrics, such as cost-per-click (CPC), a percentage of online revenues, and the delivery of new sales leads.